Performance marketing · Shopify · D2C
Ad spend that comes back with interest.
We run the paid acquisition and build the storefront it points at. Most brands pay two agencies to blame each other — here it is one team, one invoice, one number to answer for.
Brands we've run growth and builds for
- Rabina Baksh
- Sarvati
- Lusso Lifestyle
- Covera
- Chikankari Hues
Over 90 days on a rebuilt storefront with paid running behind it.
Blended across Meta, Pinterest and Google — not one cherry-picked campaign.
What happens when the person fixing the landing page owns the ad account.
What we run
Growth first. The build exists to serve it.
Traffic is only worth buying if the store converts it. We own both sides, so there is no gap for performance to leak through.
01Paid social
Meta and Pinterest built around how people actually buy in fashion and beauty — not a lookalike audience and a prayer. Account structure, budget pacing, and a creative testing loop that keeps feeding the winners.
- Account builds and restructures
- Prospecting and retargeting architecture
- Catalogue and dynamic product ads
- Server-side tracking and CAPI
02Search & shopping
Google Search, Shopping and Performance Max, with the feed work that decides whether any of it performs. Most underperforming Shopping accounts are a product feed problem wearing a bidding costume.
- Search and Shopping campaign builds
- Merchant Centre feed optimisation
- Performance Max asset groups
- Search term mining and negatives
03Creative & lifecycle
The ad that stops the scroll matters more than the bid. We run structured creative testing and hold onto the customers it wins with email and SMS flows that actually get written.
- Creative testing frameworks
- UGC and static ad production pipelines
- Email and SMS automation
- Post-purchase and win-back flows
04Store, build & CRO
Shopify development, catalogue operations and speed work — the half most media agencies hand back to you. A store that loads in a second converts the traffic you already paid for.
- Shopify themes and custom builds
- Product uploading and catalogue at volume
- Core Web Vitals and speed work
- Checkout, bundling and subscriptions
Why one team
Nobody left to blame.
When the media agency and the developer are different companies, a bad month becomes an argument. The ads team says the site converts badly. The dev team says the traffic is junk. You pay both to be right.
We take both jobs, so the only number that matters is whether your contribution margin went up.
Two brothers. One runs the builds, one runs the media. Same invoice, same scoreboard.How PlugAd is set up
Selected work
Brands we’ve shipped.
Fashion, footwear and handcrafted goods — categories where the photography carries the sale and the catalogue is never small.
Also worked with Deer N Doe and Diva D London — both brands have since closed.
How it runs
Four steps, no deck.
We measure your store and audit the ad account first. Free, written, and yours to keep whether or not you hire us.
Thirty minutes on the findings and your numbers. If we are not the right team we will say so on the call.
Four to eight weeks fixing what the teardown found, with a weekly demo on a live URL rather than a design file.
Monthly retainer. One dashboard, one call, and contribution margin as the scoreboard.
Questions
The things founders ask first.
Do you only work with Shopify brands?
What does the free teardown actually include?
Can you take over an existing ad account?
What size brand is this for?
How quickly do results show?
Who actually does the work?
Start here
Tell us what’s stuck.
A build that never converted, or an ad account quietly bleeding budget. Send the detail and we will come back with a teardown and what we would do about it.
plugadmedia@gmail.comCurrently taking new work. Typical reply within one working day.